My wife came across this interesting graphic showing what an average American family spends on what per year. You will notice that, in a society that has largely abandoned smoking, people still spend 0.7% of their income on tobacco and only 0.2% on reading! And we writers wonder why we can't make a living. From now on, I'm offering a free packet of Camel Filters with every copy of my book.
You will also notice folks spend 0.9% on booze. Could it be that people are drinking so much that they forget to read? Still, that's just a little more than $38 per month on booze. Are we becoming a nation of non-drinking, non-reading lightweights? What would Papa Hemingway say?
I know I'm ready for a little 0.9% right about now.